We know how building products has changed, but what remains, what is the hard part now to build successful software products?

Making a first version of software has never been easier. The real challenge is everything that comes after: acquiring your first customers, driving sales, integrating tools, and ensuring security.

For businesses, success isn't just about launching a website or a product. It's about making the entire ecosystem work together - data, marketing, payments, customer communication, and operations. That’s where agentic products can make a real difference, not just helping people create faster, but taking friction and repetitive work out of the whole journey.

Is it multiple products under one roof? What is a good way to understand the Hostinger product ecosystem?

Yes, we have multiple products, but I see them as connected parts of one journey, not a bundle of unrelated tools. A customer might build a website, store, or app -  launch it with a domain, we’re taking care of hosting too; run the business with commerce and email; and then focus on growth. Each product can be a starting point, but the experience should feel connected, so customers can keep moving forward without having to stitch the whole stack together themselves.

Ecommerce is a good example: the store is the operational core, while a website, social shop, or shared product link can each help customers discover and buy. You can start with the channel you need, then grow from there without rebuilding everything. Over time, more agentic experiences can help these pieces work together even more naturally.

What type of product-related talent are you after?

We’re looking for people who build, not just coordinate. People who stay curious about customers, turn interviews and data into a clear product opportunity, and are happy to get hands-on: sketching, prototyping, experimenting with AI tools, and working closely with design and engineering to bring ideas to life. They take ownership from the problem through to the outcome, make thoughtful trade-offs, and stay effective when the problem (or the plan) is still evolving.

For product managers, that also means a strong end-to-end track record, a data mindset, and a real focus on customer and business impact. Experience building applied AI products is valuable, especially as we explore more agentic experiences. But the deeper requirement is judgment: knowing what’s worth building, and having the drive to make it work for people.

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