Indrek Petjärv

Estonian Vok Bikes is growing strong, despite all the headwinds for micromobility brands. Excited to chat with Co-founder and CEO Indrek Petjärv about their production partnership with Renault Group in France.

What makes you most excited about this Renault partnership: capacity and scaling potential, quality, cost improvements, other aspects?

What excites us most is that this partnership unlocks scale at the right quality level. Renault Group’s Refactory gives us automotive-grade manufacturing, circular-economy processes, and the ability to produce at volumes that match the pace of market demand. It’s a tenfold increase in capacity with no real limitations, but it’s also a major leap in consistency and cost efficiency.

For a young company, that combination is incredibly rare. We get the speed and innovation of a startup paired with the production excellence of one of Europe’s leading automotive players. It means we can deliver larger fleets faster, serve Western European markets from a more strategic location, and reduce lead times and shipping costs, plus emissions. Most importantly, it allows us to stay ahead of a rapidly accelerating shift away from vans towards next-gen commercial vehicles.

Which cities and market segments should be bringing the most growth for the company in the next 2-3 years?

The biggest growth will come from cities facing the strongest combination of congestion, low-emission zone expansion and rising vehicle operating costs. London, Dublin, Paris, Brussels, Amsterdam, Berlin, Milan and Rome are all experiencing structural pressure on van operators – and that directly accelerates cargo-bike adoption. Each market has its own infrastructure and regulatory nuances, but the underlying trend is the same: demand is rising fast.

In terms of segments, logistics remains the anchor: parcel delivery, courier services, food delivery and postal operators. But we’re now seeing equally strong traction from wholesalers, hospitality providers, tradespeople, facilities and campus services, and large retailers aiming to decarbonise same-day and neighbourhood deliveries. Many of these sectors were not early adopters of micromobility; today, they recognise that cargo bikes are no longer niche but essential tools for operating efficiently in dense urban areas. Beyond customer-facing deliveries, companies are increasingly using Vok Bikes for supply runs, a variety of in-house transport and movement of goods between their own locations, where speed, predictability and cost control matter just as much.

With Vok already proven across more than 2 million kilometres in real operations, we expect these segments to grow even faster as cities introduce tighter regulations and as our new production capacity brings shorter lead times for fleet operators.

What allowed you to survive post-covid micromobility slowdown?

We survived because we were never a consumer micromobility company. We’ve always built commercial vehicles for businesses with real operational needs. The post-COVID slowdown hit scooter and consumer-focused operators hardest, and when the q-commerce boom faded and many rapid-delivery companies scaled back, a lot of fleets paused their expansion. We felt that and did lose some potential clients during that time. It was a challenging period for the whole industry.

But unlike companies built solely around q-commerce or consumer use cases, we had strong customer groups that continued to grow. Logistics, parcel and food delivery, wholesalers, and urban service providers kept expanding as e-commerce increased and cities introduced stricter emissions rules. These sectors stayed steady and in many cases became even more active.

Another reason we made it through is that Vok was designed from day one as a commercial work vehicle. The founders’ engineering background meant we focused on reliability, practicality and cost-efficiency. Businesses could count on Vok to help them move faster in cities, keep vehicles on the road, and control operating costs, which kept demand strong even when the wider micromobility market slowed down.

Lastly, we stayed focused: we built vehicles that make financial sense for businesses, invested in after-sales support, and worked with partners who care about long-term performance. Those choices helped us get through the difficult period and set us up to grow now, when cities and companies are actively looking for better alternatives to vans.