7 min read

Flying narratives

Flying narratives
Tarragon – Ultralight Aircraft Made in Latvia
Lithuania Tech Weekly #235
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work in progress

Martynas' diary

rounds and capital


three questions

Venture, media, writing – super interesting chat with Eleanor Warnock (now advising Bek Ventures and writing, more), ex-Atomico, Sifted, WSJ.

What’s the kind of advice you find yourself giving VCs most often?

The first piece of advice I find myself giving VCs most often is: if you want to build a strong brand, you cannot be afraid to be different. Marketing is, at its core, about differentiation. Tired, generic positioning like “founder-friendly” and “high-conviction” will not make you stand out. Most of the time, it’s a combination of fear and laziness that holds investors back from putting forth bold narratives, but the lack of a bold narrative can also be a sign that a firm’s investment strategy lacks the edge necessary to be successful.

Second, communicating is important, but you are not the ones who are in the trenches building companies daily. If you have the chance, give priority and space to the founders in your portfolio. For example, if a journalist reaches out to you, consider passing that opportunity on to a founder. If you are publishing content, highlight your founders and their experiences (while being respectful of their time!)

AI-generated content is everywhere, and often surprisingly human-like. What is the smartest move for writers and creatives in this moment?

Use AI. Don’t be afraid of it. You will only know its limits and strengths and be able to form your own conclusions if you use it. This is what I’m trying to capture with my newsletter, Chief Word Officer, about writing and AI by talking to marketeers, speechwriters and novelists who are actually using these tools on a daily basis.

This is an important time — when these tools are being tested and developed — for writers and creatives to get involved and help shape the narrative. We cannot leave everything to American Big Tech companies. I am particularly interested to connect with writers and creatives from non-Western cultural backgrounds on these topics. We need this kind of collaboration.

What are some of your favourite or most memorable artefacts at the intersection of tech and media? (anything - articles, logos, landing pages, pods, photos)

  • The video of a real dog barking at Boston Dynamics’s robot Spot (link) always sticks in my mind. We’ve written a lot about the uncanny valley effect of looking at almost human, not quite robots or representations. How do other species feel when they see machine versions of themselves?
  • The Tiny Awards, which celebrate “the best of the small, poetic, creative, handmade web”, bring me back to the days when we were all making little websites and the internet was overflowing with intimacy and creativity.
  • I loved the recent interview between the Japanese music star Utada Hikaru and author Yuval Noah Harari, which was hosted by NewsPicks, about AI’s impact on creativity. He seems so callous about allowing tech to take his job, while Utada's passion and curiosity really shine through — the contrast mirrors how I see many in the tech world think about these tools versus the more humanist approach of actual creatives.

What are you working on these days?

These days, I am busy with a mix of advisory work and writing. I advise startups on storytelling and communications, and support the incredible team at Bek Ventures. My current writing projects include my newsletter about AI and writing and starting my second novel after finishing a first one this year.


founder's guide


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Hostinger [making online presence accessible to everyone worldwide, 
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Oxylabs [
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all the news you need to know]
Superangel [
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further insights

  • Bessemer's top AI predictions for 2025
    • The browser will emerge as a dominant interface for agentic AI
    • 2026 will be the year of generative video
    • Evals and data lineage will become a critical catalyst for AI product development
    • A new AI-native social media giant could emerge
    • The incumbents strike back as AI M&A heats up
  • While Facebook might be "internet for old people", don't underestimate Zuck – he rolls and rolls, now Threads caught up with X in MAUs...

ecosystem

dealroom data

roleplay

Hostinger - Tech leads, senior devs
Cloudvisor - Inbound Sales Manager
Surfshark - Engineering Manager, iOS engineer, React Native engineer
Oxylabs - 50+ openings, (learn their scale of operations)
VIALET - multiple (engineers, marketing)
Celper AI - Founding CTO (Full-Stack)
Pulsetto - CFO
Mediatech - Senior Growth Hacker
evergrowth - founding UI/UX designer
Saily - three commercial roles
Neopay - Head of Neopay
Verifo - Chief Compliance Officer
Baltic Family Capital - Intern - Deal Origination
Horizontal Media - BDM
SortMe.App - Co-Founder (Estonia)
Workofo - Professional with aviation industry experience
Decodo - SEO and Growth Marketing Lead
BC London Lions - Head of Growth